Cursos de Google Analytics

Google Analytics is Google’s data analysis platform. By installing code on the website or application, the software collects data about visitors’ accesses and their interactions with the pages, which are delivered in user-friendly charts and reports.\r \r Google Analytics is the most used data analysis software in the world. It offers a free version with numerous features, but also has paid versions for more features.

Google Analytics serves to know visitors better, measure the performance of marketing strategies and monitor conversions of the site, application or e-commerce. Thus, you can evaluate if the marketing is working and extract insights to improve your strategies in the future.\r \r \r The software allows you to know the number of visitors, the average time of visits, the channels of origin of visitors, the average ticket sales, among other information. By integrating with social networks, email marketing and other channels, it is also possible to measure the results they generate.